Download 50 Ways to Make Google Love Your Website by Liam McGee; Steve Johnston; PDF

By Liam McGee; Steve Johnston;

Google is now a dominant strength on the net, guiding hundreds of thousands of searches and on-line purchases each day. realizing the way it works and the way to utilize it really is for this reason necessary to somebody construction or operating an internet site, even if for company or as a pastime. This easy-to-follow consultant explains not just how Google truly sifts the billions of pages of data its index includes, yet indicates you ways you could increase the functionality of your personal web site in Google's seek effects, giving particular and particular directions in regards to the kind of precedence concerns you want to tackle. 50 how one can Make Google Love Your site will educate you ways to:- Use Google that will help you know how humans look for this kind of belongings you are delivering- Create an internet site that your clients will quick locate in Google- Make your web site impossible to resist to hyperlinks from different websites- aid Google comprehend what your web site is ready- imagine like Google and win extra site visitors

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In this example we will refer to the local school website as the source of the link and the BBC’s site as the target of the link. When Google analyses the relevance of the page from the source site – the school’s news article – to the page on the target site – the BBC’s results article – it finds material that is very consistent, such as the name and address of the school and the reference to league tables in the editorial. And when it evaluates the authority of the school site, it finds a small but significant pattern of separate source sites linking to it that are relevant either to the locality of the school – its town or village – or to its topic as a school – such as a link from a government educational site.

A Cambridge-educated scientist, his academic interests range across information retrieval, experimental psychology, communication theory, text mining and mathematical relationship modelling, all of which have come in mighty handy when working at the cutting edge of search engine optimisation. His academic interest in dinosaurs has so far come in less handy, but he lives in hope. Liam’s expertise in Google grew directly from his specialism in web accessibility. Web accessibility is the art of making the web easy to read, understand and use for everyone – mobile phone users, older users, people with disabilities7.

Examples of the sorts of factors Google has decided to consider in its indexing process, particularly when evaluating the Relevance of a page to a word or phrase (and vice versa), include: Existence. Does the word that is searched for exist in the page? Citation. Does the word exist in something that links to the page? Where in the source of the link does the word appear? How relevant to that word is the source of the link? How authoritative is the source of the link? Positioning. Where is the word located in the text?

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